L'Âge d'or de la pub

L'Âge d'or de la pub

2023
6.5

6.5/10

6 votes
Documentary History
Overview

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Status: Released

Language: FR

Production Information

Production Companies
ADLTV Ardimages France Télévisions
Production Countries
France
Spoken Languages
French

Keywords

france 1970s interview nostalgia archive footage social documentary advertising jingle 1980s 1990s communication advertisement 2000s footage documentary advertising slogan

Quick Facts

Release Date June 2, 2023
Status Released
Language FR

Cast

Thierry Ardisson
Thierry Ardisson

Self

William Leymergie
William Leymergie

Self (archive footage)

Alex Métayer
Alex Métayer

Self (archive footage)

Jacques Duby
Jacques Duby

Self (archive footage)

François Berléand
François Berléand

Self (archive footage)

Jean Becker
Jean Becker

Self (archive footage)

Lucas Mongenie
Lucas Mongenie

Self (archive footage)

Maurice Lévy
Maurice Lévy

Self (archive footage)

Marie-Pierre Casey
Marie-Pierre Casey

Self (archive footage)

Guillaume Gallienne
Guillaume Gallienne

Self (archive footage)

Michèle Laroque
Michèle Laroque

Self (archive footage)

Étienne Chatiliez
Étienne Chatiliez

Self (archive footage)

Key Crew

Anne Saint Dreux
Writer
Thierry Ardisson
Writer
Matthieu Jaubert
Director
Philippe Thuillier
Producer