The Secret of HEMA

The Secret of HEMA

2012
6.0

6.0/10

1 votes • View on IMDb
Documentary
Overview

This documentary takes an economic perspective, painting a candid picture of how the Dutch chain store HEMA has had to adapt to modern times and globalization to continue as a major player on the highly competitive retail market. It's all about expansion, even as far as China. But do foreign countries really need quintessentially Dutch concepts such as uniform pricing, the classic HEMA smoked sausages and timeless ladies' dresses? Chinese filmmaker Yan Ting Yuen, who came to the Netherlands at the age of six, followed the passionate CEO for a year, trying to find out what makes HEMA so unique. It turns out to be about more than just smoked sausages, as shown by the success of the new stores in France, where customers stuff their baskets with coffee mugs and Dutch syrup waffles.

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Status: Released

Language: NL

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Production Information

Production Companies
VPRO
Production Countries
China Netherlands
Spoken Languages
Dutch

Keywords

france china netherlands woman director hema

Quick Facts

Original Title Het Geheim van de Hema
Release Date September 26, 2012
Status Released
Language NL
IMDb ID tt2195906

Cast

Key Crew

Yan Ting Yuen
Director