Point of View: A Retrospective of Joe Sedelmaier

Point of View: A Retrospective of Joe Sedelmaier

2009
42m
0.0

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Documentary

"More storyteller than ad man"

Overview

As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.

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Status: Released

Language: EN

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Production Information

Production Companies
Bloggs Productions LTD
Spoken Languages
English

Keywords

chicago, illinois interview tv commercial retrospective archive footage 1980s advertising campaign ad agency short film documentary short archival film

Quick Facts

Release Date October 23, 2009
Status Released
Language EN
IMDb ID tt1451408
Website Visit Site

Cast

Joe Sedelmaier
Joe Sedelmaier

Self

Mike Plante
Mike Plante

Self

Charles Mulvehill
Charles Mulvehill

Self

John Moschitta Jr.
John Moschitta Jr.

Self

Trevor Groth
Trevor Groth

Self

Bob Garfield
Bob Garfield

Self

Cliff Freeman
Cliff Freeman

Self

Tim Delaney
Tim Delaney

Self

John Deighton
John Deighton

Self

Lee Clow
Lee Clow

Self

John E. Kelly
John E. Kelly

Self

Dick Boyell
Dick Boyell

Self

Key Crew

Marsie Jacober Wallach
Director
Marsie Jacober Wallach
Producer