Dieux du Stade - Making of Calendar 2004

Dieux du Stade - Making of Calendar 2004

2003
2h 20m
2.0

2.0/10

2 votes • View on IMDb
Overview

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

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Status: Released

Language: EN

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Production Information

Spoken Languages
French

Quick Facts

Original Title Dieux du stade: Le making of du calendrier 2004
Release Date November 1, 2003
Status Released
Language EN
IMDb ID tt0456927

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