Production Information
Quick Facts
| Release Date | February 29, 2012 |
| Status | Released |
| Language | EN |
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Dieux du Stade - Making of Calendar 2012
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"Making of 2012 Charity Calendar in France"
Overview
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
Status: Released
Language: EN
