The Secret of Selling the Negro

The Secret of Selling the Negro

1954
21m
6.0

6.0/10

1 votes • View on IMDb
Documentary

"Why Let a Lot of Old -Fashioned Ideas Hurt Profits!"

Overview

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

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Status: Released

Language: EN

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Production Information

Production Companies
Johnson Publishing Sarra
Production Countries
United States of America
Spoken Languages
English

Keywords

corporate advertising african american

Quick Facts

Release Date July 4, 1954
Status Released
Language EN
IMDb ID tt7787192

Cast

Robert Trout
Robert Trout

Self - Host

Key Crew

Wayne A Langston
Director
Helen A. Krupka
Writer
Joseph G. Betzer
Producer
Harry W. Lange
Producer