Pink Ribbons, Inc.

Pink Ribbons, Inc.

2011
1h 37m
6.6

6.6/10

13 votes • View on IMDb
Documentary

"Capitalizing on hope."

Overview

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

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Status: Released

Budget: $900,000

Revenue: $25,000

Language: EN

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Production Information

Production Companies
ONF | NFB
Production Countries
United States of America Canada
Spoken Languages
English

Keywords

breast cancer marketing corporatism woman director

Quick Facts

Release Date September 11, 2011
Status Released
Language EN
IMDb ID tt2035599
Website Visit Site

Cast

Samantha King
Samantha King

Herself

Barbara Brenner
Barbara Brenner

Herself

Barbara Ehrenreich
Barbara Ehrenreich

Herself

Nancy Brinker
Nancy Brinker

Herself

Susan Love
Susan Love

Herself

Key Crew

Léa Pool
Director